More than 1 in 4 of your calls never reaches you
When you are under a furnace, in a crawlspace, or up on a roof, the phone rings out. Most callers do not leave a voicemail. They call the next number on Google.
The calls that never reach you
27%
of calls to the average trades shop go unanswered — more than 1 in 4, and over 35% in peak season.
A short sample of Diane handling a call.
Play a sample call
Prefer to read? See full call transcripts.
$0 founder setup, then from $199/month CAD. Month-to-month.
Alberta-built
Sherwood Park HQ
Stripe-secured
PCI-DSS payments
SOC 2 voice
Retell-powered
No contract
Cancel any time, one click
Month-to-month
No contract
You are under a furnace, on a roof, in a panel, with a client, at lunch, with your kids. The phone rings. Voicemail. Most callers do not leave one — they call the next number on Google. Sometimes that is a $350 tune-up. Sometimes it is a $4,200 replacement. Either way it is not your job anymore.
The miss rate is worse than most owners think: industry studies put unanswered calls to a busy trades shop at 27% to 35% on average, and higher in peak season — when the phone rings while every tech is already out on a job. And in Alberta, you cannot hire your way out of it.
A part-time receptionist costs $2,400 to $3,600 a month and quits every 18 months. A national answering service reads a script and does not know your service area, your pricing, or which calls are real emergencies.
Diane is a third option. Configured for your shop. On your line 24/7. $199 a month.
How Diane works
Discovery call
15 minutes. I learn your trade, your service area, your pricing tiers, your emergency protocol, and which calls go straight to your cell. No sales pitch — if it does not fit, I will say so.
Configuration
I build Diane to your business — after-hours fees, escalation rules, the calls she handles versus the ones she sends to you. You hear her on Day 3 and tell me what to change.
Go-live
She answers the calls you cannot. Books jobs into your calendar, sends a daily 7am summary of last night's calls, and texts you for true emergencies.
What you get
Diane becomes a real expert on your business
Most AI answering services hand you a generic bot and a login. HeyDiane is different. You work one-on-one with me, the founder, to build a knowledge graph of your business — a structured map of how you actually run — and Diane answers every call from it. That's why she sounds like someone who has worked your front desk for years, not a robot reading a script.
What Diane learns about your business
- Your real prices and after-hours fees — she quotes them exactly
- Your service area and the towns you actually cover
- The brands and systems you install and service
- Your emergency protocol — what's urgent, what waits until morning
- Which calls go straight to your cell, and which she handles herself
- Your calendar and availability — she books real jobs into it
Everything Diane does
One receptionist. Every call. Configured for your business.
She answers.
Every call, 24/7. No busy signal, no voicemail, no phone tree. She sounds like a real receptionist, not a robot.
She captures.
Caller's name, callback number, service address with postal code, and the reason for the call — read back and confirmed before the call ends.
She books.
Links your calendar, finds your open slots, schedules the customer in, and fires an instant text and email confirmation.
She triages.
Knows a routine tune-up from a no-heat or no-power emergency from a quote-shopper. Quotes your real after-hours fee, sends true emergencies to your cell.
She reports.
A 7am summary every morning — every call from the day and night before, one line each. Nothing slips through.
She's built for your shop.
Configured to your service area, your pricing, your emergency protocol, your escalation rules. Not a generic script.
Hear Diane handle a real call
Pick a scenario, read the transcript, and decide if she sounds like someone you would hire. No phone number required.
Or call the live demo line: (587) 200-7995
Hear it work before you pay a cent
Start with a 7-day free trial on your real number — no credit card. Diane answers your after-hours calls, dispatches your emergencies, and on day 7 I send you the report: calls answered, jobs booked, emergencies caught. If it isn't earning its place, you walk away and owe nothing. After that it's month-to-month — cancel any time in one click, and you keep every call recording.
Simple pricing
Live in 48 hours- $0 one-time setup
- from $199/month subscription
- Month-to-month. No annual contract. Cancel any time, one click.
- You keep every call recording.
- Three plans — Shop, Crew, Fleet — scale as you grow. Live and answering in 48 hours.
Used for receipt + onboarding emails only.
Prefer to talk first? Talk to Jared.
By purchasing you agree to our Terms and Privacy Policy.
Common questions
See all →Which trades does this work for?
HVAC, plumbing, electrical, and roofing — any trade where the owner is also doing the work and the phone rings while your hands are full. Diane is configured to your specific trade and emergency criteria.
How is this different from a generic answering service?
Generic services do not know your service area, your after-hours fees, or which jobs are real emergencies. Diane is configured for your business specifically. She quotes the right callout fee, knows which calls escalate to your cell, and books to your calendar.
Will my customers know it is AI?
Some will, most will not unless they are listening for it. We disclose AI on request and never claim Diane is human. The real comparison is not Diane versus a person — it is Diane versus voicemail.
What if Diane mishandles a call?
Forward me the recording or describe what happened and we patch the prompt within hours. The first 30 days are the tuning window — most owners hit one or two bumps and we smooth them.
Is there a contract?
No. Month-to-month, cancel any time with one click, no penalty and no retention call. You keep every call recording. Diane earns her place each month or you stop, and if she needs tuning in the first weeks, that's on me.
Canadian-built, Canadian-billed
The AI receptionist built in Canada, for Canadian trades
Most AI receptionists and answering services are US tools billed in US dollars with no local team. Diane is the Alberta alternative.
An Alberta company
HeyDiane is built and run by The Human Frequency Inc. in Sherwood Park, Alberta. The US receptionist apps don't have a local team. You reach the person who built Diane, not an offshore queue.
Priced in Canadian dollars
$0 setup, 7-day free trial, then from $199/mo CAD. No US-dollar conversion, no exchange-rate surprises on the invoice.
Privacy handled for Canada
Diane discloses recording at the start of every call, which meets Alberta's single-party consent and the CRTC's business-call rules. Call data is handled with PIPEDA in mind, and every subprocessor is listed in our Privacy Policy.
Built for Alberta calls
Configured for how calls come in here — the −30 °C no-heat nights, the chinook pipe bursts, your service area and after-hours rates. Not a generic US script.
Read how we handle call data in our Privacy Policy.
Diane in your city
Diane is built for Trades across Alberta. Find your city:
Edmonton HVAC
AI receptionist for Edmonton HVAC contractors
Edmonton Plumbing
AI receptionist for Edmonton plumbers
Edmonton Electrical
AI receptionist for Edmonton electricians
Calgary HVAC
AI receptionist for Calgary HVAC contractors
Calgary Plumbing
AI receptionist for Calgary plumbers
Calgary Electrical
AI receptionist for Calgary electricians
Sherwood Park HVAC
AI receptionist for Sherwood Park HVAC contractors
Sherwood Park Plumbing
AI receptionist for Sherwood Park plumbers
Sherwood Park Electrical
AI receptionist for Sherwood Park electricians
Red Deer HVAC
AI receptionist for Red Deer HVAC contractors
Red Deer Plumbing
AI receptionist for Red Deer plumbers
Red Deer Electrical
AI receptionist for Red Deer electricians
Fort McMurray HVAC
AI receptionist for Fort McMurray HVAC contractors
Fort McMurray Plumbing
AI receptionist for Fort McMurray plumbers
Fort McMurray Electrical
AI receptionist for Fort McMurray electricians
Grande Prairie HVAC
AI receptionist for Grande Prairie HVAC contractors
Grande Prairie Plumbing
AI receptionist for Grande Prairie plumbers
Grande Prairie Electrical
AI receptionist for Grande Prairie electricians
Airdrie HVAC
AI receptionist for Airdrie HVAC contractors
Airdrie Plumbing
AI receptionist for Airdrie plumbers
St. Albert HVAC
AI receptionist for St. Albert HVAC contractors
St. Albert Plumbing
AI receptionist for St. Albert plumbers
Calgary Roofing
AI receptionist for Calgary roofers
Edmonton Roofing
AI receptionist for Edmonton roofers
Red Deer Roofing
AI receptionist for Red Deer roofers
Lethbridge HVAC
AI receptionist for Lethbridge HVAC contractors
Lethbridge Plumbing
AI receptionist for Lethbridge plumbers
Medicine Hat HVAC
AI receptionist for Medicine Hat HVAC contractors
Medicine Hat Plumbing
AI receptionist for Medicine Hat plumbers
Spruce Grove HVAC
AI receptionist for Spruce Grove HVAC contractors
Spruce Grove Plumbing
AI receptionist for Spruce Grove plumbers
Leduc HVAC
AI receptionist for Leduc HVAC contractors
Leduc Plumbing
AI receptionist for Leduc plumbers
Airdrie Electrical
AI receptionist for Airdrie electricians
St. Albert Electrical
AI receptionist for St. Albert electricians
Lethbridge Electrical
AI receptionist for Lethbridge electricians
Medicine Hat Electrical
AI receptionist for Medicine Hat electricians
Spruce Grove Electrical
AI receptionist for Spruce Grove electricians
Leduc Electrical
AI receptionist for Leduc electricians
See every city and trade on the service areas page.
Get Diane
$0 setup + $199/mo · No contract