What your missed calls cost
When a customer calls and gets voicemail, most do not leave a message. They call the next shop. Put in your numbers and see what that is worth in a month.
Your numbers
The average trades shop misses about 27%.
Routine ≈ $350. An emergency runs $700–$1,200.
Walking out the door, every month
$4,725
That is about 14 missed calls a month, or $56,700 a year, going to the shop whose phone got answered.
The math is simple and it is why missed calls hurt more than they look. A trades shop taking 50 calls a month and missing about a quarter of them loses roughly 14 calls. At $350 a job that is real money, and the emergencies are worth far more.
Diane answers the calls you cannot, books the routine work, and texts you the emergencies. She is on your line 24/7 for $199 a month, and one captured emergency usually covers her.
Common questions
How do you work out the number?
It is your own math: calls per month, the share you miss, and your average job value. Missed calls times average value is the revenue walking to the shop that answered. We use the same framing as our HVAC page — about 27% of trades calls go unanswered, a routine job is roughly $350, and an emergency runs $700 to $1,200.
Isn't a missed call sometimes just a wrong number?
Some are. That is why the calculator shows the missed-call count and the value range rather than promising every missed call is a booked job. The point is the size of the gap: even a fraction of those calls is more than a $199 month.
What does HeyDiane cost against that?
$0 setup and $199 a month, month-to-month. One captured emergency call usually covers the month.