Built in Sherwood Park, Alberta
A receptionist for the calls a busy shop can’t get to.
HeyDiane is an AI receptionist for Alberta service businesses — HVAC, plumbing, electrical, restoration, and the trades around them. Diane answers the calls you miss, books the job, triages the emergencies, and texts you the lead before the caller dials the next shop on the list.
Why it’s one founder, not a call centre
HeyDiane is built and run by Jared Ohman through The Human Frequency Inc., out of Sherwood Park, Alberta. The whole idea started from a simple, expensive problem every shop owner knows: the calls you miss are the jobs you lose. A new customer who can’t get through doesn’t leave a voicemail — they call the next number.
So Diane isn’t a generic bot you plug in and hope for the best. I configure each one personally — your service area, your callout fees, what counts as a real emergency, where the urgent calls get routed — and I stay on the hook for the result. That’s a real constraint, which is why I take on a limited number of new shops at a time: I can only onboard so many by hand and do it properly.
You hear Diane work before you pay a cent. Start a 7-day free trial, no credit card on your real number; on day seven I send you the report — calls answered, jobs booked, emergencies caught. If she isn’t earning her place, you walk away and owe nothing.
Why an AI company builds receptionists
The Human Frequency builds AI tools meant to give people more of each other, not less. That sounds lofty for something that answers a phone, so here’s the plain version.
A shop owner who spends every evening returning missed calls isn’t at the table with their family. That’s the hour Diane gives back. Not a productivity gain — an evening that belongs to you again.
And a phone tree is the genuinely dehumanizing part of calling a business. Press 1, hold, repeat yourself to three people. Diane listens and takes turns, so nobody has to fight a menu to say their furnace is dead at eleven at night.
She’s also easy to talk to, which matters more than it sounds — people tell her what’s actually wrong. But when a caller asks whether they’re talking to a person, she tells them she’s an AI. That’s the whole trick. The trust is real because it isn’t borrowed.
What we take seriously
Canadian company, Canadian rules
HeyDiane is run from Alberta by an Alberta company, and call recordings and caller details are handled with PIPEDA in mind. Data lives in North American data centres — Canadian and US — and our Privacy Policy names every subprocessor that touches it. Diane discloses she's AI on request and follows CRTC call-handling norms.
SOC 2 voice infrastructure
Diane runs on Retell's SOC 2-audited voice platform with Twilio telephony — the same calibre of infrastructure the enterprise answering services use, configured for one Alberta shop at a time.
Built for Alberta trades, not everyone
Diane is trained on HVAC, plumbing, and electrical language and on what an Alberta emergency actually is — a −30 °C no-heat call is a two-hour window, not a next-day appointment. That focus is the whole point.
The company
The Human Frequency Inc.
314-222 Baseline Road, Unit 83
Sherwood Park, AB T8H 1S8
Canada
Talk to a human
Hear the live demo line: (587) 200-7995
Reach us directly: (587) 400-1405
Email: hello@heydiane.ca
Hear Diane before you decide
7-day free trial, no credit card, on your real number. Live in 48 hours.