Built in Sherwood Park, Alberta
A receptionist for the calls a busy shop can’t get to.
HeyDiane is an AI receptionist for Alberta service businesses — HVAC, plumbing, electrical, restoration, and the trades around them. Diane captures requests, follows your approved instructions, and alerts your on-call contact. Your team confirms appointments and decides the response.
Why it’s one founder, not a call centre
HeyDiane is built and run by Jared Ohman through The Human Frequency Inc., out of Sherwood Park, Alberta. The whole idea started from a simple, expensive problem every shop owner knows: the calls you miss are the jobs you lose. A new customer who can’t get through doesn’t leave a voicemail — they call the next number.
So Diane isn’t a generic bot you plug in and hope for the best. I configure each one personally — your service area, your callout fees, what counts as a real emergency, where the urgent calls get routed — and I stay on the hook for the result. That’s a real constraint, which is why I take on a limited number of new shops at a time: I can only onboard so many by hand and do it properly.
You hear Diane work before you pay a cent. Start a 14-day free trial, no credit card on your real number; before it ends I send you the report — calls answered, booking requests taken, emergencies caught. If she isn’t earning her place, you walk away and owe nothing.
Why an AI company builds receptionists
The Human Frequency builds AI tools meant to give people more of each other, not less. That sounds lofty for something that answers a phone, so here’s the plain version.
A shop owner who spends every evening returning missed calls isn’t at the table with their family. That’s the hour Diane gives back. Not a productivity gain — an evening that belongs to you again.
And a phone tree is the genuinely dehumanizing part of calling a business. Press 1, hold, repeat yourself to three people. Diane listens and takes turns, so nobody has to fight a menu to say their furnace is dead at eleven at night.
She’s also easy to talk to, which matters more than it sounds — people tell her what’s actually wrong. But when a caller asks whether they’re talking to a person, she tells them she’s an AI. The trust is real because it isn’t borrowed.
What we take seriously
Canadian company, Canadian handling
HeyDiane is run from Alberta by an Alberta company, and call recordings and caller details are handled with PIPEDA in mind. Data lives in North American data centres — Canadian and US — and our Privacy Policy names every subprocessor that touches it. AI and recording disclosures are configured and tested before activation; review the requirements for your use case.
A voice platform with its own security audit
Diane runs on Retell’s voice platform, which holds its own SOC 2 report (HeyDiane is not separately audited), with Twilio for telephony. We configure it for one Alberta shop at a time.
Built for Alberta trades, not everyone
Diane is configured to your trade’s language and to what an Alberta emergency actually is: a no-heat call in winter needs your agreed urgent-call policy, not an invented dispatch promise. That focus is the point.
The company
The Human Frequency Inc.
314-222 Baseline Road, Unit 83
Sherwood Park, AB T8H 1S8
Canada
Talk to a human
Hear the live demo line: (587) 200-7995
Reach us directly: (587) 400-1405
Email: hello@heydiane.ca
Also from HeyDiane: HeyDiane Visits, scheduling and case notes for children’s services and community mental-health agencies. To see how the receptionist works and how it compares, read the guides or the comparison with other ways to answer your phone.
Hear Diane before you decide
$0 setup and a 14-day free trial, no credit card. Activation follows setup review and testing.
Rather talk first? Talk to Jared, or call Diane at (587) 200-7995.