A built-for-trades alternative to Rosie
Rosie is a simple, approachable AI answering service built as a step up from voicemail — it answers basic questions, takes messages, and lets you know to follow up. For a business that just needs better than voicemail, it does the job. HeyDiane is for when taking a message isn't enough: Diane doesn't just capture the call, she qualifies the job, quotes your real after-hours fee, books it into your HeyDiane schedule, and texts you the true emergencies — configured around how your specific trade runs in Alberta.
| HeyDiane | Rosie | |
|---|---|---|
| Starting price (as published) | From $199/mo CAD — 500 calls included | From $49 USD/mo (as published); their base plan is described as message-taking |
| Billing model | Flat monthly — no per-minute meter | Monthly with plan minutes; booking on higher tiers |
| Billing currency | CAD | USD |
| Built for trades | Yes — HVAC, plumbing, electrical, restoration and more | Home services named on their site; marketed as a general-purpose receptionist |
| Field-service system integration | Assisted FSM workflow setup (Crew and Fleet plans) | No direct FSM integration found |
| Canadian company / PIPEDA framing | Yes — built in Sherwood Park, Alberta; PIPEDA-aware handling | US-headquartered; no Canadian entity named on their site |
Rosie figures from Rosie pricing, accessed July 2026. Prices and plans change — verify with the vendor. HeyDiane figures from /pricing.
Rosie
A simple AI answering service
- An AI that answers and takes messages.
- Built as a step up from voicemail.
- Simple, self-serve setup.
- Best when message-taking is enough.
HeyDiane
A Canadian AI receptionist
- Diane is AI, disclosed on request.
- Flat monthly, from $199 CAD — no per-minute meter.
- Built and supported in Alberta, configured to your trade.
- Books jobs into your HeyDiane schedule; texts you real emergencies.
How HeyDiane is different
A message is still a callback you have to make, often after the customer has already dialed the next shop. Diane closes the loop on the call itself: she captures and reads back the address, quotes the after-hours fee you set, and books the visit into your HeyDiane schedule with confirmation. A real person in Alberta configures her to your service area and emergency rules and tunes her on live calls. Pricing is flat — $0 founder setup and $199 a month CAD, month-to-month.
The fair tradeoff: Rosie is simple and easy, and if all you need is reliable message-taking that beats voicemail, that simplicity is a genuine plus. HeyDiane does more, and asks a bit more in price for it. If a missed call is a lost job worth hundreds, you want it booked, not just logged.
$0 founder setup + $199/month. Live in 48 hours.
Common questions
How is HeyDiane different from Rosie?
Rosie focuses on answering and taking messages as a step up from voicemail. HeyDiane qualifies the job, quotes your after-hours fee, and books it into your HeyDiane schedule — built around your Alberta trade and tuned by the founder — on a flat $199 a month CAD.
Is HeyDiane just a fancier message service?
No. Diane books real jobs into your HeyDiane schedule and follows your emergency protocol, rather than only taking a name and number. The point is to book the call, not just catch it.
Do I need Rosie's simplicity or Diane's depth?
If "better than voicemail" is enough, a simple tool works. If a missed call is a job worth hundreds to thousands, you want it qualified and booked. HeyDiane is $0 founder setup plus $199 a month CAD, live in 48 hours.